Built in the
wellness world.

I am Jordan, an entrepreneur based in Australia with strong business networks in Melbourne, Sydney, and Gold Coast. Over the last 15 years I have been building, investing in, and scaling businesses across wellness, recovery, fitness, and retail.

I have invested inside global wellness companies, built ecommerce brands, consulted to health product companies, and developed AI systems for real businesses with real stakes.

I started Plexo to work with a small number of operators who are serious about growth. The people who want someone who has been in the room making the calls, not just read the case study about it.

Business is hard, however, I have always enjoyed solving problems to help build teams, systems and most importantly, revenue.

My philosophy is simple: show up, do the work, then actually rest. The best founders I know treat their business like a practice: steady progress, real recovery, and a lot of patience. And yes, a great espresso helps.