Wellness Brands
Studios, supplements and health products ready to turn loyal customers into a growth engine.
☕ Founder, growth consultant and self proclaimed espresso expert
Build smart.
Stay sharp.
Sip the coffee.
I help wellness and performance brands grow, and I believe the best founders build businesses that support their health, not sacrifice it.
💼 The business side
For the ambitious ones… 🚀
…who know healthy business and a good coffee go hand in hand. ☕
Performance Brands
Training, recovery and performance companies that want sharper positioning and predictable revenue.
Founders & Operators
Entrepreneurs who want to grow the business and take care of their health and mindset along the way.
🌱 Wellness brands & products
Brands and products I back.
The wellness, hydration, recovery and performance brands I work with, use and keep an eye on. If you are building in this space, this is my home turf.
I co own / operate
P3 Recovery
Sauna, ice and recovery studios that turn hard work into repeatable progress.
Hi Vibe Water
Functional water built for people who care about what goes in the bottle. I lead the digital side.
I've worked with
PYRA
Wellness brand work spanning positioning, launch strategy and community growth.
Dr Hydrate
Hydration and recovery products for everyday performance and busy founders.
Tools I run on
Garmin
Training, sleep and recovery data that keeps the day honest.
Your brand
Let's talk 👋
Building a wellness or performance product? Book a free 15 minutes and we will map the growth plan.
About 🙋♂️
Build the business. Protect the person.
I'm Jordan, an entrepreneur based in Australia with strong business networks in Melbourne, Sydney, and Gold Coast. Over the last 15 years I've built, invested in, and operated businesses across wellness, recovery, fitness, and retail; from running P3 Recovery Burleigh as a director and shareholder, to co-founding Vela, a luxury travel and wellness residency brand, to building the digital infrastructure for Hi Vibe Water.
I started Plexo to work with a small number of operators who are serious about growth; the people who want someone who's been in the room making the calls, not just read the case study about it.
📱 Built from a phone
Your office fits in your pocket.
Bookings, content, clients, numbers. I run as much of my business as possible from my phone, usually from a cafe with a flat white in hand. 📲
It's not about being glued to a screen. It's about systems that let you grow the business from anywhere, so the business never owns you. 🌊
🏔️ The personal side
Life outside the inbox.
Training, ultra endurance events, recovery and the odd travel story. It's the same philosophy as the business: show up, go long, recover properly. 🌊
Most mornings
Training
Strength, kettlebells and pull ups. Nothing fancy, just the same work repeated for years.
The long stuff
Ultra endurance
Long days on foot in the mountains. Ultra endurance is where I learn most about pacing a business.
Sauna & ice
Recovery
Sauna, ice and sleep. Recovery is the part most founders skip, and it is the part that compounds.
The odd detour
Travel stories
Cafes, coastlines and the occasional trip that turns into a story worth telling.
Coming soon
Vela
Co-founding a luxury travel and wellness residency brand with Janoah. The full story of how it came together is coming soon.
Jordan's links 🔗
Wanting to connect with likeminded entrepreneurs around business and mindset. 🤝