Wellness Brands
Studios, supplements and health products ready to turn loyal customers into a growth engine.
☕ Founder, growth consultant and self proclaimed espresso expert
Build smart.
Stay sharp.
Sip the coffee.
I lead growth for wellness and performance brands, and I believe the best founders build businesses that support their health, not sacrifice it.
💼 The business side
For the ambitious ones… 🚀
…who know healthy business and a good coffee go hand in hand. ☕
Performance Brands
Training, recovery and performance companies that want sharper positioning and predictable revenue.
Founders & Operators
Entrepreneurs who want to grow the business and take care of their health and mindset along the way.
🌱 Wellness brands & products
Brands and products I back.
The wellness, hydration, recovery and performance brands I work with, use and keep an eye on. If you are building in this space, this is my home turf.
I co own / operate
P3 Recovery
The biggest network of recovery centres across Australia, expanding into New Zealand and the USA.
Hi Vibe Water
Alkaline water for homes or businesses.
Plexo
Growth consulting for wellness and performance brands. Built to work with a small number of serious operators.
Your brand
Let's talk 👋
Building a wellness or performance product? Book a free 15 minutes and we will map the growth plan.
About 🙋♂️
Build the business. Protect the person.
I'm Jordan, an entrepreneur based in Australia with strong business networks in Melbourne, Sydney, and Gold Coast. Growth is a team effort; I drive it and the team delivers it. Over the last 15 years I've built, invested in, and operated businesses across wellness, recovery, fitness, and retail; from running P3 Recovery Burleigh as a director and shareholder, to co-founding Vela, a luxury travel and wellness residency brand, to building the digital infrastructure for Hi Vibe Water.
I started Plexo to work with a small number of operators who are serious about growth; the people who want someone who's been in the room making the calls, not just read the case study about it.
📱 Built from a phone
Your office fits in your pocket.
Bookings, content, clients, numbers. I run as much of my business as possible from my phone, usually from a cafe with a flat white in hand. 📲
It's not about being glued to a screen. It's about systems that let you grow the business from anywhere, so the business never owns you. 🌊
🏔️ The personal side
Life outside the inbox.
Training, ultra endurance events, recovery and the odd travel story. It's the same philosophy as the business: show up, go long, recover properly. 🌊
Most mornings
Training
Strength, kettlebells and pull ups. Nothing fancy, just the same work repeated for years.
The long stuff
Ultra endurance
Long days on foot in the mountains. Ultra endurance is where I learn most about pacing a business.
Sauna & ice
Recovery
Sauna, ice and sleep. Recovery is the part most founders skip, and it is the part that compounds.
The odd detour
Travel stories
Cafes, coastlines and the occasional trip that turns into a story worth telling.
Coming soon
Vela
A luxury travel and wellness residency brand. The full story is coming soon.
Jordan's links 🔗
Wanting to connect with likeminded entrepreneurs around business and mindset. 🤝
Work with me: growth consulting for wellness & performance brandsGet the morning espresso newsletterHealth and wellness marketing servicesSchedule a 15 min chatRead the full storyBlog: Why you need a third spaceBlog: Coffee, deep work, and morning ritualsBlog: What happens to your body in a saunaBlog: Why I started PlexoBlog: The recovery stack, without the hypeBlog: Endurance recovery, sauna + red lightBlog: Build your network before anyone in it mattersBlog: Marketing a wellness brand without the hypeBlog: What ultra endurance taught me about businessBlog: I don't advise on growth. I build it and live with it.