Plexo exists because of a pattern I kept seeing. The best operators I met were not short on information. They were short on someone who had actually been in the room making the calls, not just read the case study about it.
Over the last 15 years I have built, invested in and operated businesses across wellness, recovery, fitness and retail. From running P3 Recovery Burleigh as a director and shareholder, to co-founding Vela, a luxury travel and wellness residency brand, to building the digital infrastructure for Hi Vibe Water. Along the way I have built ecommerce brands, consulted to health product companies, and developed AI systems for real businesses with real stakes.
The problem with most advice 🎯
Most business advice comes from people two steps removed from the consequences. It is easy to recommend a bold move when you are not the one signing the lease, making the payroll or sitting with the decision at 2am.
Business is hard. I have always enjoyed solving problems to help build teams, systems and most importantly, revenue. But the solving only counts when you carry the risk too. That is the lens Plexo is built on.
Why a small number of clients 🤝
I did not start Plexo to build a big agency with layers of account managers. I started it to work with a small number of operators who are serious about growth. The people who want a partner in the work, not a deck about the work.
Staying small is the strategy. It means I can actually get inside a business: the numbers, the team, the offer, the customer. It means the advice comes with context, and the work gets done alongside you, not handed over and walked away from.
Skin in the game 🧱
I am not just a consultant. I co-own and operate businesses in the same space I advise on. When I talk about recovery studio economics, wellness brand positioning or what actually moves revenue in a health business, it comes from running those plays with my own money and my own teams.
That keeps the advice honest. If a strategy would not survive contact with a real P&L, it does not make it into a client conversation.
Who Plexo is for ☕
Plexo is for founders and operators in wellness, recovery, fitness and performance who are past the idea stage and want sharper positioning, better systems and predictable revenue. If that is you, the easiest next step is a short call, no pitch, just a straight conversation about where the business is and where it could go.
Build smart. Stay sharp. Sip the coffee.