I chose to move to Burleigh Heads, and it was not a close call. Trading the city for a place where national parks sit at the doorstep, the ocean is a walk away and the whole area runs on a fitness and wellness rhythm has changed the shape of my days.
The city has its place. I still spend plenty of time working, building concepts and running between meetings. But the question I kept asking myself was not where the action was. It was where I wanted the day to start and finish.
Here is what made the decision for me, and what I would tell anyone weighing the same trade.
Nature is not a weekend trip anymore
The obvious difference between here and the city is the access. National parks, coastal walks and headland tracks are part of the local routine rather than something you plan weeks ahead for. In warmer weather I can walk or ride to most of what I need, which turns a commute into time outside instead of time in traffic.
That shift sounds small until you live it. A morning that starts with a walk near the water sets a completely different tone to a morning that starts in a car park or a packed train.
City living optimised for convenience. The coast optimises for how you actually feel, which turned out to be the trade I wanted to make.
The ocean became part of the routine
Living near the ocean changes what "getting outside" means. A swim or a walk along the sand is not an event you have to schedule. It is simply there, and it costs nothing but time.
I have written before about what ultra endurance taught me about business, and the same logic applies: consistency beats intensity. When the environment makes the healthy choice the easy choice, consistency takes care of itself.
A fitness and wellness culture you can join
Burleigh and the surrounding Gold Coast pockets have a real fitness and wellness culture. Early training groups, people swimming before work, saunas and recovery culture, cafes that open early. You do not have to build the environment yourself. You step into one that already exists.
That matters more than people admit. Motivation comes and goes. An environment full of people doing the things you want to do keeps the habits alive on the days motivation is nowhere to be found.
The recovery side of the local culture also lines up with my own work. Between the recovery stack and the time I spend in a sauna, this area gives me the facilities and the people who take it seriously, including the community side of sauna.
Healthy environments do the quiet work
I think of environment as leverage. If your surroundings make good habits the default, you spend less discipline than you would otherwise. Fresh air, natural light, space to move and food options that are not an airport concourse all add up.
- Morning light and a walk before the first meeting.
- Train or swim without factoring in a long commute to a gym.
- Outdoor errands and an outdoor commute when the weather allows it.
- Time with people who share the routine rather than fight it.
None of that is a substitute for doing the work. It just removes the friction, and friction is what quietly kills most routines.
It supports the work, it does not compete with it
The honest objection to a sea change is that it pulls you away from business. In practice it has done the opposite. The quieter mornings are where the thinking gets done, which I have covered in give yourself time to think. The clear head after a swim or a training session is where the good decisions come from.
I still work with people and brands everywhere, and the team still drives the delivery. Where you live does not have to limit what you build. If anything, running on a body and mind that are well looked after makes the work sharper.
Pick the life first. Build the work around it.
A personal perspective
A personal reflection on Jordan's own choice to move to Burleigh Heads and what it changed about his routines, drawn from his writing about training, recovery, community and thinking time. The photograph shows Jordan at a beachside sauna on the Gold Coast, not a specific Burleigh Heads location.
